Bird Street Books, Inc. was founded by Jay McGraw, New York Times bestselling author and executive producer of the Emmy® award-winning, syndicated daytime series, “The Doctors.” McGraw’s titles include Life Strategies For Teens, Jay McGraw’s Life Strategies for Dealing with Bullies, The Ultimate Weight Solution for Teens, Daily Life Strategies for Teens, and Closing the Gap.
Bird Street Books’ publishing model has found success championing authors whose training and methods achieve definable results for their audiences. The company leverages its extensive experience communicating directly to consumers through television to create content that translates directly to sales. Drawing from and responding to what consumers want and targeting an author’s most fervent fans first, Bird Street Books has defined a “premium presale” publishing and marketing model that creates a targeted launch base for many of its releases, followed by a more traditional distribution model that puts their titles everywhere books are sold. Digital and audio versions for multiple platforms are also produced for all their books.
Bird Street Books also offers the unique ability to bring the biggest and best titles to consumers through its exclusive on-line sales portal www.thebooknook.com. The Book Nook offers book lovers a quick and easy online book-buying experience with lower costs than suggested retail pricing and without the distraction of TVs, clothing or furniture for sale. It is the “premium presale” venue for all of Bird Street Books’ new releases.